You’ve probably heard the word latency (or ping) thrown around, but what does it really mean — and why do online gamers obsess over it?
What Is Latency?
Latency measures the time it takes for data to travel from your device to a server and back again. It’s usually measured in milliseconds (ms). The lower the latency, the more responsive your internet feels.
Low latency (under 50 ms): Smooth, near-instant reactions.
High latency (over 100 ms): Noticeable lag or delay in movement and actions.
Even if you have “high-speed” internet, high latency can still ruin your gaming experience.
Why Low Latency Matters for Gaming
In fast-paced online games, like Fortnite, Call of Duty, or Rocket League, milliseconds can make the difference between victory and defeat.
High latency leads to:
- Delayed responses
- Missed shots
- Rubberbanding or lag spikes
That’s why gamers value low-latency connections even more than raw download speed.
What Causes High Latency?
A few key factors can increase latency:
- Distance from the server — the farther data travels, the longer it takes.
- Congested networks — overcrowded service providers can slow things down.
- Outdated equipment — older routers or wiring can bottleneck performance.
- Background usage — multiple devices streaming or uploading can cause spikes.
How Unwired Ltd Delivers Low Latency Service
At Unwired Ltd, we’ve designed our network to deliver low latency performance ideal for gamers, streamers, and remote workers. Our infrastructure minimizes congestion and routes data efficiently to keep your connection consistent.
When every millisecond matters, Unwired Ltd gives you the edge.
- Low-latency connections for smooth, responsive gaming
- 24/7 local Bay Area support — talk to real people, not bots
- Stable, high-quality service with no data caps or surprise fees
With Unwired Ltd, you get a better internet experience — faster response times, smoother gameplay, and local experts ready to keep you connected day and night.
Contact us today to see how Unwired Ltd can improve your home network!
510-868-1614
sales@unwiredltd.com

(510) 868-1614